Each April the pizza restaurant Pizza
Pizza holds a 'Slices for Device' campaign across Canada at over 400
locations. Customers are encouraged to trade in unwanted or outdated
electronic devices in return for a free slice of pizza. So far, so
good. You get rid of some clutter, the environment is helped and
you get a slice of delicious pizza- but the impact of this marketing
campaign goes much further.
Pizza Pizza are focusing on the
environmental impact of the campaign but they are also helping,
perhaps inadvertently, to stop the supply of counterfeit components:
Counterfeits come from consumer
electronics being dumped in landfill sites and then smuggled to
China. Goods are broken apart to get to the components which are then
heated to remove the solder and free the parts. The components are
then washed, often in rivers or using collected rainwater then
treated in a process known as 'blacktopping' to make them look
genuine. They are then sold back into the supply chain.
We all know how bad counterfeit parts
are for our industry. They are dangerous and even life threatening.
By ensuring electronic goods are recycled rather than dumped in
landfill, Pizza Pizza are thwarting the flow of goods to China,
helping to stop counterfeits and giving the environment a helping
hand.
Three cheers to Pizza Pizza for making
a positive impact in the world – and for making awesome pizzas!!
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